Apple's Mad Men are focused on Tracking You

Apple is at it again. They've apparently acquired yet another target marketing patent and now that they're rolling iAd out aggressively, there's no turning back. Some believe that iAd could eat up half the mobile ad market in the future while most think that Apple is really out to challenge Google. More importantly perhaps is that actual paying customers of iAd's services, like Nissan, have seen their ad time-traffic soar ten-fold. All the more reason why Apple is seeking to further fine-tune their target marketing capabilities - and in today's patent report we'll take you on a short trek through the mindset of the ad industry as it schemes to further burrow their tracking technology into Apple's iOS devices like only Mad Men could.

(Fonte: patently apple)